Page 43 - EQ Mag-issue 5

BUSINESS DEVELOPMENT RESOURCE

The Up & Coming

Generation Z

By Lilyvette Rodriguez

Features: Ethan Holmes,
Holmes Apple Sauce
Shaker Heights, OH

few years ago, I remember a mother sharing information and experience to offer. Millennials and
how her, at the time, 3-year old daughter was Gen Z see themselves more as entrepreneurs than
Arelaxed on their bed, legs crossed at the knee office workers.
navigating and swiping her mother’s iPad with her
big toe. While the visual may cause you to chuckle, Gen Zer’s view of working in an office environment
the reality is Gen Z, is the first generation to never and finances are very different. In fact, 46% of Gen
know a world without the internet. Their lifestyle is Zer’s are freelancers and the number are forecast to
heavily shaped by technology. When you consider continue to grow. Age 13 is the average age Gen Zer’s
that both Millennials and Gen Z will soon outnumber begin researching or talking to others about
Baby Boomers, it would be wise for all of us to figure financial planning. What were you thinking about at
out how to bridge and create flow amongst us. age 13? Financial planning wasn’t even in your top 10
Why? Baby Boomers are working well past their if you are a Baby Boomer.
designated retirement age, have valuable

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