Page 44 - EQ Mag-issue 5

BUSINESS DEVELOPMENT RESOURCE (Cont’d)
The research data available indicates Gen Zer’s want
to learn about entrepreneurship in college, design
their own programs of study including how to start a
business. “A new generation of Americans is on the
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rise: highly entrepreneurial,
pluralistic, and determined to
take charge of their own
f u t u r e s , ” a c c o r d i n g t o
Northeastern University in
Boston Massachusetts President
Joseph E. Aoun.
So how do we navigate thru the
v o l u m e s o f i n f o r m a t i o n
available? We know they want
to start their own business and
are willing to work in a
different location than where
they grew up or even went to
school.
Let’s ask them what is important
to them in viewpoints and fields
o f s p e c i a l t y. I n s t e a d o f
expecting others to adapt to us,
let’s expand and learn how to
best leverage each other’s
expertise.
Their world is geared in
technology. Learn how your industry falls in line with
their interests. You’ll have to think of alternate ways
of engaging if you fall into one of these other
industries.
Your objectives can be met and there is more than
one way to reach your results.
Here’s a surprise. While technology is huge for them,
in person communication is important. Consider how
it will be verbalized. Delivery is key.
What can we learn from Generation Z? Quicker more
efficient ways of setting up systems, especially if they
are tech driven. This may present an opportunity to
go green and reducing your carbon print. You may
even be able to run your business virtually. Finances
and financial planning conversations can shed ideas
for both sides. Their risk taking perspective is worth
reviewing. Short term planning has its advantages
and help them to see the benefits of long term
planning. Finally, don’t judge the book by it’s cover.
Communication is key. They still want in person
exchange.