The Equity Movement is a consumer-based membership organization designed and created to engage, educate, empower and successfully direct consumers of all nationalities in their pursuit of financial excellence. EM’s strategy in accomplishing this feat is to heighten financial awareness and wellness by promoting the critical importance and benefits of being financially healthy. The EM resources include information, tips, news and how-to’s in the areas of Credit, Budgeting, Savings, Retirement, Crypto Currency, Stock Options, College Savings & College Debt Reduction, Insurance, Homeownership, Real Estate Investor, Investment Clubs, and Business Development. EM was conceived as a Vision and Concept to build a platform that assist, guide and support individuals on an ongoing basis organically. The primary direction to identify creative ways to reach high school students, college students, and women groups, which covers young adults thru retirees. EM has resources from beginners’ level to advance levels, and is inclusive and has vertical integration for all targeted segments in the Movement. The intent is to permeate relationships with consumers by sharing experiences, setbacks and comebacks through Social Media, Television, Radio, Magazine (digital & print), Seminar Tours, Online Training via Webinars and Community Engagement, Mobile App, Website, and Podcast. EM will work through its collaborative partners to ensure all 4 generational groups are reached with targeted messages. In addition, various ambassadors (volunteer partners) will be utilized to focus on the targeted groups within their respective age and peer group. The EM portal features 12 categories with Resources that will allow consumers to find value at every stage of their respective life cycle financially. One, if not more, of the 12 Resources can offer significant value to the young, in between, and seasoned individuals. EM is available on a 2-year trial basis to allow time for consumers to get integrated into the movement. EM strives to be the Uber of financial awareness which simply means moving people to the EM destination and the Amazon of financial wellness which means we serve as a portal to allow our collaborative partners, i.e., banks, companies, and service providers to have access to our members through the platform. These same 12 Resources are the BluePrint for the Equity Movement Magazine, TV and Radio. We will feature Ads and Video Insertions in the digital magazine, invite partners to speak on TV & Radio. This gives each partners an outlet to share and showcase products and services offered. Additionally, to distribute educational content of value for learning and improve consumer financial wellbeing. The distinction between an EM partner and advertiser is the opportunity to be a Resource Partner on the website and App for access to consumers seeking products and services within the 12 EM Resources. There are three (3) partner package options to select from.