Millennials changing The Insurance Landscape
Millennials account for nearly a quarter of the US population – about 77 million. A generation of that size is sure to have an influence on a variety of industries including insurance. Millennials are generally marked by increased use and familiarity with communication, media, and digital technologies. A recent study conducted by Microsoft concluded that: 65% of millennials start interactions with a brand or organization online. 64% of them believe that social media is one […]