Breaking Stereotypes: Part 1

The real estate industry has a multitude of stereotypes. In this issue, we chose to focus on women since they are the force impacting many industries today. We look at the advancement and achievements of women from the white house with Kamala Harris to refereeing and coaching in major sports, real estate is no different.

While real estate has majorly been a male-dominated business, women’s participation in the sector is gradually witnessing a rise. From realtors to brokers, and buyers, women are playing the lead role in varied segments of real estate.

Women have started gaining momentum and accepting prominent roles in real estates, like never before. Being good at balancing work and family, they are known to multitask, which is a critical aspect in the real estate owing to the complex nature of the industry. Women tend to bring in a perfect combination of compassion, focus, assertiveness, and determination in various segments of the sector. This is one of the major reasons why female potential in real estate is largely being felt and recognized worldwide.

The inclusion of women in the real estate industry has been phenomenal. Women have pushed their boundaries and reached up to a certain level in their fields. They now realize that the skills and expertise required to survive in the real estate industry are naturally built-in. For instance, multitasking is one of the most important traits that is required to be present in a real estate agent. This trait is already present in a woman. Also, emotions such as empathy and persistence help women hone client relationships better.

Women as real estate agents

Real estate is one of the most recognized sectors. Real estate has quintessentially been a masculine landscape where women have majorly remained unrepresented. However, in the past few decades, the industry has witnessed a tremendous increase in the number of women who have taken up real estate as a profession and are working independently as agents. According to research by the National Association of Realtors (NAR), women make up 56 percent of licensed brokers, 63 percent of full-time sales agents, and 69 percent of part-time agents in the real estate domain. Just like their homes, women tend to bring an innate sense of warmth to the sector, which makes the buyers feel comfortable while dealing with a woman executive. Moreover, the capacity and willingness of a woman to clear doubts for the potential homebuyers go well with the clients. Their sense of calmness and well-balanced viewpoint can assist the buyers in making informed decisions.